One Direction Helping UK Bands Sell Records in America

I was reading this article today about One Direction’s impact on sales for other artists, and how they essentially broke “Talk Dirty” by Jason Derulo in the US and made Little Mix a top 10 selling album and previously, people like Ed Sheeran and Olly Murs have credited them for making their music more popular in America.

I thought it was really interesting to hear how just a single tweet by one of the band members could have such an impact on sales, or in this case, just featuring that Jason Derulo song in their livestream. I always think it’s nice when popular bands try to give props to lesser known bands in order to make them more popular.

In the 1990s a similar thing happened with Oasis and specifically Noel Gallagher, where he had such an impact that any band he mentioned liking became a huge seller (this subset of Britpop that Noel liked was dubbed “Noelrock” and consisted of bands like Cast and Ocean Colour Scene).

In the 1960s, teen magazines wrote a bunch of articles linking Buffalo Springfield to The Monkees after Peter mentioned how much he enjoyed their music, which gave them more of a national profile. A similar thing happened with Tim Buckley and Frank Zappa appearing on their television show.

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