Integrating social media & email marketing

Check out a recent blog post that I wrote for Freelance Social Media about integrating social media in email marketing campaigns. A recent study shows that about 66% of marketers are incorporating social media into their email marketing strategy.

Urban Outfitters is a company that does a really good job of utilizing social media in their email blasts, encouraging subscribers to tweet special discounts and last minute sales.

4 thoughts on “Integrating social media & email marketing

  1. No-one should be fooled into thinking that social media and email are stand alone marketing tactics; they’re complementary, so integrate campaigns. As this article points out, including links to your social media in emails improves response rates. Social media is also an excellent lead incubation tool.

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